I have never fit into a single lane.

I build brands. Not marketing plans or content calendars, but whole brand worlds: the positioning framework, the photoshoot aesthetic, the words on the homepage, the reason any of it should exist.

I have done that across supercars, architecture studios, furniture houses, a fashion platform and a sanitaryware brand. The briefs share nothing. The instinct is always the same. Find the one thing only this brand can credibly say, then say it beautifully, and keep saying it after everyone else has got bored.

The width was deliberate. Raymond taught me retail and the discipline of a store floor, where a badly placed prop costs real money. Furrl showed me growth from the inside, unglamorous and fast. At Big Boy Toyz I built Queens Drive Club, India's first all-women supercar club, from nothing but a sentence. OneDigital put fifteen luxury and design brands in front of me at once, which is the best training in range I could have asked for, because a classical atelier and a faucet company cannot share a single sentence. Markethink sharpened the brand-architecture side for top-tier clients. In 2026 Big Boy Toyz brought me back at a senior level to lead brand marketing, the founder's personal brand, and the group's first wellness venture.

I hold a Master's in Fashion Management from NIFT Kannur, which means I come at brand aesthetics with actual academic grounding rather than only taste. My published research is on luxury consumer behaviour and social media, and it still informs how I think about why people buy things they do not need.

I use AI seriously and openly. Not as a shortcut past the thinking, but as a way to get to the thinking faster.

Outside the brief I am a trained makeup artist, a fashion obsessive who reads the theory as well as the runway, and someone who gets genuinely excited by anything sitting at the intersection of culture, creativity and commerce.