Brought back at a senior level to lead brand marketing for India's most recognised pre-owned luxury auto house, and to take the group somewhere entirely new: wellness.

• Lead brand marketing across the Big Boy Toyz portfolio: strategy, campaign direction, social, and PR.
• Driving concept development for an Ayurvedic wellness retreat and research-led therapy centre at the group's Himachal property: market research, positioning, and funding strategy.
• Manage the founder's personal brand: positioning, content direction, and media presence for one of India's best-known automotive entrepreneurs.

The consultancy chapter: pure strategy for top-tier luxury clients, where positioning is the whole product.

• Led strategic initiatives for top-tier luxury clients: complete brand narratives, brand architecture, and go-to-market strategies grounded in consumer insight.
• Built positioning designed to hold premium relevance globally, not just locally.

Fifteen-plus luxury and architecture brands. One team. A constant stream of campaigns, exhibitions, editorial moments and client relationships. This role built my strategic range considerably.

• Directed 100+ integrated campaigns spanning digital, PR, influencer partnerships, and global design exhibitions.
• Partnered directly with celebrated architects (Ar. Sumit Dhawan, Ar. Anil Badan, Ar. Mihir & Rinki Kotak) on brand communication strategy.
• Coordinated client presence at India Design, Index Plus, Darc, Metacia, Wade Asia, and Ace Reflect.
• Mentored a team of strategists and content creators, raising the quality bar across all client deliverables.
• Promoted to Team Lead within six months, reflecting both output quality and leadership capability.

India's most visually demanding marketing environment, where every piece of content had to feel as premium as the cars. And in the middle of it, I built a brand of my own: Queens Drive Club.

• Built the brand identity of Queens Drive Club, India's first all-women supercar club, from brand decks and visual language to print collateral and membership outreach.
• Conceived and delivered the QDC × Opalina Jewelry campaign end to end: shoot direction, creatives, catalogues, and website merchandising.
• Delivered the QDC × Naad Wellness staycation collaboration with India's first NABH & AYUSH certified wellness centre.
• Produced partner activations and experiences: Aliens Tattoo × BBT, Barewoods × BBT, and the QDC × Droom × Farms drive.
• Ran social media across BBT brands and was promoted to Manager (Jun 2024), adding campus outreach and talent acquisition.

Where the range began: retail floors, growth dashboards, and a published research abstract on how luxury consumers actually buy.

• Furrl.in: grew social media reach by 80% and on-app users by 50%; produced Furrl Flea pop-ups, app creatives, and photoshoots.
• Raymond Ltd: created AW'22 Festival Season in-store display stories, designed functional props, and implemented fragrance marketing.
• Published academic abstract on social media marketing and luxury purchase intention, the research lens behind the practice.