Selected Work
Brand Campaign
QDC × Opalina: fine jewellery meets supercars, end to end
2024 · Queens Drive Club
Brand Build
Queens Drive Club, India's first all-women supercar club
2023 — 24 · Big Boy Toyz
Brand Narrative · Luxury Furniture
Trestle: From Furniture to Heirlooms
2025 — 26 · Luxury Furniture
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Journal by Prerna

Ideas, Insights
& Inspirations.

Where I write about brand strategy, marketing culture, beauty, fashion, creativity and everything I find fascinating. Not a newsletter. More like a running conversation.

Featured

The New CEO of Vaseline

A Korean creator renamed a brand that has been on shelves since the 1870s. She did it by accident. What the brand did next is the only part you can copy, and it has nothing to do with budget.

Campaign Teardown · August 2026 · 6 min read
Strategy Notes
Strategy Notes · 014 min read

Put the rug under the cricket.

A handknotted carpet house, an audience that reads Architectural Digest, and a media plan that declined to buy a single page of it. Why Jaipur Rugs should buy live cricket instead of design magazines.

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How Virality Works · 01
25 Sep 20267 min read

I Was Certain This Was a Campaign. Then I Checked the Dates.

A celebrity gets trolled about her body. The internet defends her. A skincare line appears. It looked like the cleanest marketing funnel I had seen all year. It wasn't one.

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