Wolf Moon
One campaign,
nine workstreams,
one hand.
A collaboration between Queens Drive Club (India’s first all-women supercar club) and fine jeweller Opalina. I owned it from concept to storefront: the narrative, the shoot, the collateral, the launch, the social, and the website.
“Wolf Moon”
The collection was named Wolf Moon: the resounding howl of wolves beneath a luminous glow, a guiding force of power and instinct. That single idea set everything downstream: the mood of the shoot, the voice of the captions, the copy in the catalogue, the tone of the launch. A jewellery drop became a world.
Direction, from moodboard to frame.
Coordinated concept, stylist, and photographer to place fine jewellery against vintage supercars, one visual language across every frame.
The collection, catalogued.
A full collection catalogue designed in two editions, INR and Dirham, for the India and Gulf markets. Layout, copy, product sequencing, naming, and pricing, built to sit beside the campaign imagery.
An evening, staged.
Planned and coordinated the launch event end to end, a festive boutique evening, and designed the invitations and event creatives that set the tone before guests arrived.
“A genuine learning experience, working under the guidance of Ritika Jatin Ahuja, founder of Queens Drive Club, and Nikita Singh, founder of Opalina Jewellery.”
On the ground at the launch · Gurgaon
Eleven reels, one voice.
Conceptualised the reel series and wrote every caption in the campaign’s voice, the Wolf Moon world carried from film to copy, then rolled it out across the grid, stories, and influencer seeding.
From campaign to cart.
Built and managed every product listing on the QDC website: SKUs, imagery, copy, and merchandising. Designed the on-site and campaign banners, including the festive Wolf Moon promotions.
