Arāh
Built a luxury attar house from scratch: brand identity, product architecture, positioning, and storytelling for a house of Indian perfume oils and ruhs.
National Institute of Fashion Technology
Academic Work
Two years at NIFT, where I learned to treat brands not as logos but as living stories built on research, strategy, and craft. Fifteen projects across luxury, beauty, retail, and sustainability.
Previews below show the opening pages of each project. For the complete presentation, email prerna99gautam@gmail.com.
Luxury & Brand Strategy
Saint Laurent
A visual merchandising study of Saint Laurent: how a maison translates its codes into windows, store flow, and the theatre of retail.
Service Excellence
Innovative strategies for positioning, pricing, and distributing services, and the choices that separate a service brand from a service experience.
Beauty & Retail
Nykaa
A strategy teardown of India's defining beauty retailer: how Nykaa built category leadership through innovation, content, and omnichannel play.
Falguni Nayar
The founder behind the empire: a study of Falguni Nayar's entrepreneurial arc and what building Nykaa teaches about timing and conviction.
Benefit Cosmetics
An omnichannel retail and sales analysis of Benefit: how a beauty brand stitches counter, store, and screen into one seamless purchase.
Amros
A corporate social responsibility report for a mock inclusive-beauty brand, 'Amros: Beauty for Everyone': purpose designed into the model, not bolted on.
Love Beauty and Planet
A study of sustainable beauty positioning: how a mass brand makes conscious consumption feel desirable rather than dutiful.
Craft, Materials & Ethics
Taliparamba Weavers
Field documentation of a handloom weavers' co-operative: the craft, the cluster economics, and a management analysis grounded in real fieldwork.
Fibre Channels
An exploration of Modal and Lyocell: the science and sustainability case for next-generation cellulosic fibres.
Sourcing of Mica
An investigation into the unethical sourcing of mica in India: the beauty industry's hidden supply chain and the case for transparency.
soundaryaṁ
A heritage-products and cluster-awareness workshop for a mock brand, 'soundaryaṁ': reviving traditional craft into a contemporary offer.
Commercial, Visual & Range
Luxury Fashion Photography
A luxury product and fashion photography jury assignment: art direction and image-making for premium goods.
Product Photography
Studio product photography: lighting, styling, and composition for commercial and editorial use.
FIFA 2022 Range
Range development for the FIFA 2022 World Cup in Qatar: designing a commercial merchandise line around a global event.
Raymond
The internship presentation from Raymond: visual merchandising and retail storytelling for a heritage Indian fashion house.
Download the full presentation ↓
