Big Boy Toyz Ltd. · Gurugram

Full-Funnel Brand Overhaul

Complete marketing strategy, content direction and cross-platform social growth for India's leading pre-owned luxury auto brand.
Overview

Two chapters with Big Boy Toyz, India's leading pre-owned luxury auto house: first building the ground floor as Marketing Executive, then returning in 2026 at a senior level to lead brand marketing across the full portfolio.

  • Lead brand marketing across the Big Boy Toyz portfolio: strategy, campaign direction, social, and PR.
  • Ran social media across BBT brands and was promoted to Manager (Jun 2024), adding campus outreach and talent acquisition.
  • Manage the founder's personal brand: positioning, content direction, and media presence for one of India's best-known automotive entrepreneurs.
2Tenures at Big Boy Toyz: 2023 – 24 and 2026 – present